SEMrush showing 's ranking decrease after the migration. So, the site is pretty much back to pre-domain migration performance on both, mobile and desktop. For June 20th, the report shows 120,000 on the old domain and 166,000 on /wirecutter. For May 26th, SEMrush reports 286,000 top 10 keywords for. Around May 26th, started redirecting to /wirecutter. I don't think the relaunch was worth it from an SEO perspective. (Before we jump in, I actually got this idea from Teddy Godier, who discussed it with someone else.) The Wirecutter was purchased by the New York Times for $30 million in 2016, just five years after its inception. Migrating the Wirecutter to doesn't make sense and I think there's a reason for that.Īmazon's cut of affiliate fees by 50% left a big mark on many sites, even the big ones.
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